Koen is a premium outdoor online shop based in Auckland, specialising in importing top of the line outdoor wear brands from Japan.  

Future Demand is a explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future. As the designer of this book, I guess this makes me an international best selling author?

(If you haven't read this book yet, I highly suggest 
you order one right now. It is a little fountain of knowledge).

10:PM is the delightful anti-fuss sleep company, bringing a fresh energy to the oversaturated mattress in a box category. Founded by a celebrity lifeguard Harrison Reid, 10:PM was created to turn the painful chore of buying a new mattress into an enjoyable experience (whilst having a cheeky laugh along the way).

To access projects that are in my offline portfolio due to confidentiality, please request them through the link here.